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Low Hanging Fruit

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What to do when the low hanging fruit has been harvested?

By Heather Morse on February 2, 2012
Posted in business development

It is standard legal marketing advice to counsel attorneys to go after the low hanging fruit.

The low hanging fruit can be doing more of the same work for a current client, or seeing if a similar client has similar legal needs.

However, somewhere down the line, the low hanging fruit dries up.

Perhaps a…

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Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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