Los Angeles Business Journal

I am attending the Los Angeles Business Journal’s Women’s Summit. Our firm is a sponsor, and our partner Karina Sterman was a panelist.

Image of LABJ's Women's Council & AwardsFor the legal marketers reading this post: get out of the office and attend the events you sponsor. I am always “too busy” to attend, but I am reminded once again today why it’s so important.

First of all, I now understand this event, the nuances, and how to market this event within our firm. Even if our table is filled, the “sales” side of the program will always makes space for you to stop by and “get a personal feel” for the event.

Secondly, Karina and I were able to brainstorm some strategies in the back of the room and we are going to create a program for our clients based on some information we heard.

Beyond seeing how our firm can be a better sponsor and take advantage of the program, I’m gleaming good information for ME.

It’s a professional women’s summit. The panels are all about our careers. With 20 years invested in my legal marketing career, there is always more I can learn, and pass along. Continue Reading Free advice on a Friday afternoon