a place where we can grab a cup of coffee and share in a little bit of industry chat | @heather_morse
Authentic is defined by Dictionary.com as:
- not false or copied; genuine; real: an authentic antique.
- having the origin supported by unquestionable evidence; authenticated; verified: an authentic document of the Middle Ages; an authentic work of the old master.
- entitled to acceptance or belief because of agreement with known facts or experience; reliable; trustworthy: an authentic
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An interesting article in the latest Journal of Marketing is entitled The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability. You can read a copy of it here. To oversimplify, it cautions us against letting the spirit of competitiveness fuel our marketing messages, as too much may…
