What’s in a Name?? By Heather Morse on August 18, 2010 Posted in Just Because, marketing me Shakespeare’s Juliet famously asks, “What’s in a name? That which we call a rose By any other name would smell as sweet.” Romeo and Juliet (II, ii, 1-2) Heather Morse's Twitter Avatar For those of us who remember our high school literature class, Juliet is referencing Romeo’s last name. She’s…