In this blog you will find marketing and business development advice primarily from my perspective. I’ll have some guest bloggers with alternative voices, but the main voice here is mine.

I am always happy when I run across a new voice to share with all of you. I very much enjoyed reading this article Commentary:

I saw a great piece of advice on that I wanted to pass along.

When I talk to brand managers about social media, I recommend three clear steps:

  • Understand
  • Observe
  • Act

They need to understand that your brand is at the mercy of its constituents. And you need to be using monitoring tools to