#BeARoySexton

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Happy New Year!

Let me be the first to burst your bubble: Your resolutions are going to fail.

Why? Because resolutions almost always fail because they are based on fixing something or achieving a specific outcome that is most likely unachievable otherwise you’d already have done it.

Yes, it’s time for my annual “set intentions, not resolutions” post:

You get the idea.

Too often we set ourselves up for failure, not success, which is why I coach not to set resolutions, but intentions, and I am not alone in this practice.

From the Daily Calm meditation this morning:

With intentions we are not focused on what we need to fix, but what we want to create.

Or this from Russell Brand:

How did he become such a spiritual guru? I know … he set an intention to do just that.

My Intentions for 2019

I have two intentions for 2019: 1) Clean my life and 2) have more fun. 
Continue Reading New Year. New You. No Way.

Dale Carnegie wrote the famous book How to Win Friends and Influence People that was the bible for business people going back to 1936. Today he might write, “How to win friends and influence content.”

I have a great legal marketing friend Roy Sexton out of the Detroit market. If you’re not aware, I’m in Los Angeles.

Whatever content I write and share, whether through my blog, Twitter, LinkedIn or Facebook accounts, Roy shares it with his network. He usually adds a personal note showing me that he really read the content, and explaining to his network why they need to read it.

What happens from there is what I call the Roy Sexton Effect. My content goes viral, as you can see from this picture of a recent LinkedIn post of mine:

As you can see, the majority of the views of my post are coming from outside my direct network, and the majority of those people are in the Greater Detroit Area. Home to, you guessed it, Roy Sexton.

By way of comparison, posts not shared by Roy get a couple hundred views.

Be a Roy Sexton

Continue Reading The Roy Sexton Effect or How to win friends and influence content?