Continuing off last week’s discussion — do you market the lawyer or the firm? — I am in the “you have to do both” camp.
a place where we can grab a cup of coffee and share in a little bit of industry chat | @heathermorse.bsky.social
Continuing off last week’s discussion — do you market the lawyer or the firm? — I am in the “you have to do both” camp.
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I’ve been enjoying, yet disturbed, by the conversations this week on my professional listserv about Twitter (and I’ll take the liberty to extrapolate that to social media for purposes of this post). Our debate, quoting this post, was even picked up by Cal Law today. I don’t get all of the resistance. Where…
Yesterday, Hildebrandt released a client alert weighing in on the economic status of the legal industry. Although none of the information provided was earth shattering, they did provide nine recommendations to management as to the best way to deal with the situation. It’s worth reading: http://www.hildebrandt.com/Documents.aspx?Doc_ID=2738

Jack asked this of Rose in Titanic. Deckard asked this of Rachael in Blade Runner. Aladdin asked this of Jasmine in Disney’s Aladdin. Trust is the ultimate litmus test for any relationship. It’s what happens after you’ve moved past the stages of know and like. In these tough economic times, what we really have is…
For the decade that I have been in legal marketing, the business plans of the big-firms, and the followers, hasn’t changed much. Bill more, bill at higher rates, increase leverage, lower real estate, get rid of under-performers, shed practices, or only invest in “high value” practices.
Some firms have learned how to get their partners…
Well, it didn’t take long for our first “not so classy” layoff announcement. Our friends over at Above the Law quote Katten partner and spokesperson Tasneem K. Goodman:
Katten Muchin Rosenman LLP this week eliminated the positions of 21 associates and counsel across multiple offices and practices. This measure was taken to further improve the
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Carolyn Elefant asked in her blog post earlier this week: Who Needs a Mentor, When You Can Have Your Own Posse?
today’s colloquial meaning of “posse” — a group of folks with whom you surround yourself for personal support, or in the case of the workplace, to help you meet your career goals.
I have…
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