Do you remember the 1988 fantasy-comedy film “Big” about a boy who makes a wish “to be big”? After being humiliated while trying to impress an older teenage girl at a carnival, Josh Baskin goes to a wish/fortune-telling machine (called Zoltar Speaks) and wishes that he were “big.” The next morning, he sees
Halloween Frights – more layoffs, dissolutions and acquisitions
My kids keep asking what I’m going to be for Halloween. After reading today’s Above the Law round up, I’m thinking “depressed legal marketer.”
- DLA Piper Chicago cancels holiday party
- Bryan Cave to acquire Powell Goldstein
- Bell Boyd confirms layoff
But, once again, the Pollyanna in me is coming out. I’m listening to an NPR
Just Because … It’s Halloween Flashback Time – Cooler Style
Hope everyone has a safe Halloween. I’ll be escorting Supergirl and Dorothy along the yellow brick rode to sugar heaven.
As we prepare to watch, “It’s the Great Pumpkin, Charlie Brown,” let us all be grateful for technology. Remember the days before DirecTV, TiVo, and video-on-demand, when we had to wait once a year to
Can you hear me now? Twitter Radio Interview
Yesterday Brian Carter, keynote speaker and Director of Search Engine Marketing (PPC), SEO, and Social Media at Fuel Interactive and I had the pleasure of being interviewed by Bob Ambrogi and J. Craig Williams on their radio program, Lawyer2Lawyer.
Although the program’s focus is on Twitter, we also delve into the broader
Measurment
My earlier post about networking behavior off-line mirroring networking [savvy] and behavior online earned a comment from my esteemed colleague and fellow posse member, Tank. He questioned online networking’s return on investment. This topic is clearly debatable. I thank Tank for challenging me to dig deeper.
One thing is proven: with all things that you
Personal Branding Best Practices – Don’t Leave Home Without ‘Em
I’m in the process of preparing an upcoming presentation to legal marketing professionals on personal branding–establishing, developing, maintaining your reputation.
I’m interested in the one activity you do (or perhaps one activity you have observed from someone else) regularly and consistently to communicate your brand. Responses can range anywhere from “I always have
Ready for trial?
It’s been interesting to watch the discussion of technology in marketing, especially online and most notably about conversational media such as Twitter, on this hallowed space, on the Legal Marketing Association listserv and other spaces for the last few weeks. I was especially caught up in the back and forth by Jayne Navarre and
I have an opinion
This morning on Twitter (don’t worry, this is not a post about Twitter) @pistachio retweeted this challenge:
“Bravely facing another Monday? Let’s start something. FINISH THIS TWEET: “I’m not afraid of ___.”
Me? I am not afraid of having an opinion and standing by it.
Not the grandest of answers, I think it’d be cool
Brand or die? A Marketing Staple?
Can you afford to ignore your brand in 2009? What part of your budget is devoted to polishing, nurturing and feeding your law firm’s brand? Whether you are 1 lawyer or 100 lawyers -law firms with diverse practices often have a hard time defining their brand – or so it seems. Are lawyers so independent
The Delicate Balance of Leadership
Continuing off last week’s discussion — do you market the lawyer or the firm? — I am in the “you have to do both” camp.
Seth Godin’s new book, Tribes, the new Triiibes social network, and the conversation surrounding its release, explores the issues of leadership. Seth is interviewed here about the Delicate Balance