Thank you to guest blogger Denise Nix, Marketing and Business Development Manager at Glaser Weil, for providing her insights into “When Firm Culture Gets In the Way of Firm Success: How to Overcome the Stumbling Blocks” from the recent Legal Marketing Association annual conference.”
Realizing that no marketing or business development strategy will work in a culture that isn’t ready for it, moderator David Ackert led the panelists and audience in an interactive discussion on firm cultures. David defined organizational culture as the behavior of humans in the organization and the meanings they attach to their actions. A poll of the audience showed that most marketing/BD professionals in attendance rate their firms’ cultures as somewhere between “meh” and “toxic.” The panelists agreed there are ways these professionals can improve their firms’ cultures.