Reporters read blogs and law firm client alerts. Who knew?? Actually, I did. As do most legal marketers who blog. But, most lawyers don’t believe us, so, take the word of Los Angeles Daily Journal editor David Houston:
Again, the goal is to spur deeper reporting. We should be on cusp of our beats. By the time a story appears in the Los Angeles Times, the San Francisco Chronicle or the Wall Street Journal, it is usually too late for us. Read blogs and law firm client alerts and obscure trade publications. Talk to lots of sources on the telephone and in person. Share good ideas with colleagues. This helps us use our finite resources for the collective good of the newspaper. It is the thing that helps us compete with large publications. (emphasis added)
Oh, and get to work at a decent time, lol.