If we’re friends on Facebook you know that I had an encounter last night that ended in a very awkward moment for the other person. It probably wasn’t the most spiritual thing I could do to post about it, but what can I say? I saw a lesson there … for me. When I lead with my ego I ALWAYS learn a lesson. The hard way. I am ALWAYS right-sided. My ego is smashed. I have found out that if I lead with my ego, I will find humility through the ensuing humiliation. So what does this have to do with legal marketing? Everything. In a profession where I am often referred to by the lawyers, lumped together with every other staffer, from the copy room to the C-Suite, as a “non-lawyer,” I have had to learn how to find my place. It is such a fine balance. In other businesses, the marketing and sales team are seen as revenue drivers, strategic team members, leaders. In many a law firm we are seen as nothing more than a cost center and a annoying, and pricy, necessity. On average, in most companies, the marketing budget is 10% of revenue. In a law firm, yeah, not so much. As in 2-5%. If you’re lucky. I’ve been in legal marketing for 16 years and that percentage has stayed consistent. I have had three situations, one as recent as last week, that have been a personal evolution and a reminder that when I think I am hot shit, I will be reminded by some force in the universe that I am not. My humility (and ego) must rest in that I do this (writing this blog, volunteer service and speaking in LMA) for fun and for free. And, in return, I have found that I learn more about myself, legal marketing, business, and leadership than I realize.
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I don’t know what it was like growing up in your household, but in the Morse family, we all were given a role for our futures: My brother David was the genius and wiz-kid; my sister Ilene was to follow in the family’s clothing manufacturing and design business; and I was supposed to be a