As you know, I run a secret Facebook group of legal marketers with nearly 1000 members. Every few months a post pops up about this vanity directory or that submission. We snicker. We bitch. We moan. We agree this one you have to do, that one you can ignore. But we’re never happy about having to do these, because they are time consuming, and they don’t directly bring in any new business.

We can now throw all of our snickering out the window now–we’ve got our own ranking.

May I introduce you to the Top 100 Legal Consultants Strategists from our friends at Law Dragon? But let’s keep it real.

This latest list of vanity results are just that: Vanity. There are dubious persons on the list. Glaring exclusions. And a gaggle of retired or no longer focused on this sector members.

But kudos to Law Dragon for tapping into “our” vanity, and I mean that. I’m just hoping that when they come out with their Top 100 in-house legal marketers I make the list (and I really do mean that). Since I control the ad-buying budget for our firm, that would make sense, right? I have an ego. I know who is good in our industry, and who isn’t. If I see “that” person on the list, and I’m not there, well, that just can’t happen.
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