So here I sit, on the aisle seat in row 8, headed off to a warm, tropical destination, and I’m wondering, “How do I move my firm from good to great?”

There are so many different places in Jim CollinsGood to Great where I can pause and write a blog post. Yes, the book is dated (Circuit City is one of the “great” companies), but the message is evergreen.

I’m in the Hedgehog Concept chapter and I’m looking at the notes I am taking:

  • What can we be #1 in?
  • What are we passionate about?
  • How are we measuring success?

The answers to one and two are proprietary for any of us. But when it comes to measuring success, most law firms are still measuring year-end success by PPEP and driving that point value up, which, don’t get me wrong, is incredibly important. Let’s face it. We all want to make good money, better money, and more money. But are we measuring it by the right metric?
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