Cynthia A. McCollough

Guest post from Cynthia McCollough, Digital Marketing Strategist, University of Michigan Law School

Cyndy is senior-level marketing consultant with extensive experience at law firms and global technology organizations. Her achievements are primarily focused on implementing and managing strategic marketing environments that improve efficiencies, measure results, and drive new business. You can follow Cyndy on Twitter, where she tweets on the intersection of law and technology.


Learn how to deliver a persuasive pitch that will help get your project off the ground. Twitter #G019

ILTA Con Pitch Perfect Panel

First off, I LOVED the format of this session – 5 panelists acted as a Shark Tank review board for three different pitches. The pitches included improving conference room technology, bringing on project management as a service (PMaaS), and adding a new document composition tool to Word.

The feedback could be applied to any pitch for any product or service, and is a great reminder about how to tell your story to achieve your goals: Continue Reading Pitch Perfect: Masterful Pitches to Get Buy-in For Your Next Project