Bob Glaves, executive director for the Chicago Bar Foundation, set off quite a Twitter discussion this week with his post, A New Year’s Resolution for the Legal Profession: Stop Calling People Non-lawyers! We even carried the discussion onto my Facebook group, Legal Marketers Extraordinaire (which topped 1000 members this week!). Inspiring Bob to write the post was something he heard Jordan Furlong say:

we are the only profession who describes everyone who is not one of us as a “non.”

[Jordan’s] right. You don’t hear doctors calling everyone else in the medical field “non-doctors,” or CPAs calling their colleagues “non-CPAs.” In fact, it sounds absurd to even imagine them or any other professionals doing that. Yet that’s exactly what we do as lawyers, and I have certainly been guilty of my share of it over the years.


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