Earlier this week I started seeing some of my legal marketing friends and colleagues touting their firms’ certification as Mansfield 2.0 and I was so excited. If you don’t know what the Mansfield Rule is, you can read more here. I also blogged on it earlier this year,  Women, diversity, law firms, and why are we still having this conversation?

Nothing, and I mean NOTHING ever changes in the law firm ecosystem naturally. It is by force of the client, or peer pressure/competition that we begrudgingly push ourselves to do what should be done because it is not only the right thing to do, but the best thing for the business’ success.

Cross-selling, anyone??

Why the Mansfield Rule?

Mansfield RuleSimply put, the Mansfield Rule–based on the concept of the NFL’s Rooney Rule–requires that law firms consider at least 30% women, LGBTQ+ and minority lawyers for significant leadership roles (sadly, we can’t even go 50/50 here).

Easy-peasy, right?? Not really.
Continue Reading What the h*** is the Mansfield Rule? And how do I get one??? Now!!!

It’s morning in Cabo. Not early morning, but morning enough. Day three of vacation. It hasn’t gone perfectly. We’re changing rooms later today. But so far so good. Everyone is getting along, and a tan has begun.

So why am I blogging? Why am I not down at the spa, or packing a bag for

My peer and colleague, Leigh Dance, just posted this article in the LME group:

Turf war: Law firm bosses see Big Four as ‘threat’ as they aggressively expand into legal sector.

I’m leaving it in big, bold print because it is one of the most important things you can read today.

This is a pivotal moment in the legal industry, and I can already hear the lawyers doing what they were trained to do and do best: pick away at the argument and why it doesn’t or won’t apply to them:

Why is it important? We don’t have offices in London.

My clients don’t care about AI.

Well, if that’s the future, I’m outta here. 

How’s this for a response:

Cornelius Grossmann, Ernst & Young’s global law leader, said in a press release that the acquisition “underlines the position of EY as a leading disruptor of legal services.” EY says the company will help it cut the costs of routine legal activities.

EY’s global legal leader Cornelius Grossman said: “We have a plan for the next five years where we will aggressively grow the legal business.”

“The Big Four will have a very large impact on the mid market. They have got such a strong client base and they are so good at integrating business services into their offering,” he said.


Continue Reading Can you handle the truth? Are you prepared for the new reality?

I’m not sure about you, but I receive dozens of emails, e-newsletters, links, and posts of items I should be reading, today. I could spend the first two+ hours of my day just sorting through all the things I should know, or at least should be aware of in, and still not make a dent. I keep sorting it, trying to manage it all, and currently I have:

  • a folder dedicated to daily newsletters that I rarely visit, but at least they don’t hit my in-box;
  • a folder filled with webinars I missed, but really need to watch;
  • a host of “saved” posts on LinkedIn that I plan to read, later today, but most likely won’t.

It’s too overwhelming. But I know I need to stay on top of these trends, and news stories, and happenings within my industry that will make me better at what I do.

One a day. But what?

The only solution I can think of right now is that once a day I can find the time to stop and read one thing, and share that with the world.

What’s the one thing that stood out, caught my attention (usually with a great headline), and inspired me in some way?

The best way I have found to find these articles is by having a select group on Twitter (haven’t figured out how to cull that list on Facebook or LinkedIn yet) where I will pause when they post.

They are leaders in the legal industry. Leaders in business. Certain reporters and publications. Personal colleagues and friends. I let them do some of the heavy sorting for me. What are THEY reading today? If they’re sharing it, there might be something there.

Today the “If you read only one thing today, read this” winner is Jordan Furlong and a post of his that caught my eye on LinkedIn:

Why THIS post, and not yours?


Continue Reading What should I read today? I don’t know. My feed is too cluttered.

Legal Market Landscape ReportForget a hero, the legal industry needs a game changer. We’re continuing to operate like it’s still 1999, and, let’s face it, the world has moved on, yet our business model is still, fundamentally, unchanged.

In my 20 years as a legal marketing executive, as well as a very vocal member of the law firm and business of law ecosystems, I have watched as the different disruptors have risen, only to see the skeptical lawyer mindset argue away its value and potential impact. All the while, market share is slipping away, for both the lawyers who represent “PeopleLaw” and the corporate firms who represent “Organizational Clients” (AKA “consumer lawyers” and “AmLaw 100” firms).

Yesterday, in the LME group, peer and colleague Dave Bruns shared Bill Henderson‘s “Legal Market Landscape Report,” which was commissioned by the State Bar of California. It is an important read. So important that I will share here with you a highlighted copy with my first-round of notes.
Continue Reading Is the “game changer” for the legal industry finally here?

I’m coming off an interesting couple weeks where the theme apparently was happiness. And before you start rolling your eyes, give me a moment (because I’m just as skeptical as you when people in legal start spouting off about happiness).

According to Psychology Today, happiness is

more than simply positive mood, happiness is a state of well-being that encompasses living a good life—that is, with a sense of meaning and deep satisfaction.”

Let’s face it. THAT does not sound like the typical law firm, or overwrought executive, or the millennial lawyer, let alone look like anything that is happening within a legal marketing department.

This happiness theme really took hold with something Sanju Kripalani, who recently joined the Wicker Park Group said. It was based off of Sonja Lyubomirsky’s “The How of Happiness” formula,

50% of happiness is determined by your genes

10% of happiness is determined by the circumstances in which you live

40% of happiness is determined by your actions, your attitude or optimism, and the way you handle situations


Continue Reading If you’re happy and you know it … better yet, if you don’t

I see so many programs on “How to launch a perfect website.” Well, let me tell you my truth: My website redesign process was less than perfect, and Robert Algeri and I are talking about doing a program about the truths behind a law firm website roll out.

But we launched our website on Monday, and, I can honestly say, the website came out perfect. It speaks to our brand, our history, and our future. And isn’t that the goal when branding, to actually reflect the culture of the entity/product/service?

Welcome to the New GreenbergGlusker.com:

It’s a big difference from our old site.

Some thinking behind the design

We needed a logo that was fresh, clean, and could be used in a social environment. As we were thinking about our future, we had designs that moved us away from the “Goosh” (that’s what we call our stylized “G”). However, we found out quickly that the Goosh has become part of the firm’s identity internally, so we went back and redesigned the logo to incorporate it.
Continue Reading My lessons from a less than perfect website redesign process

First off my rant: Seriously. Could LMA have given this program the smallest room available? Strategy with Jennifer Manton, Nat Slavin, and Wendy Bernero. Come on … learn your audience all ready.

Here we go:

In the past, law firms did everything, now we need to focus.

If you’re not strategizing, you have put yourself in a disadvantage in the marketplace. This is our new normal. The good ol’ days are not coming back. The client is the general contractor and you are the sub-contractor. Time to rightsize your thought process.
Continue Reading #LMA18: Strategy-Are you a talent, service firm? or a hybrid?

From time to time I use this blog not to opine on legal marketing, but as a vehicle for my voice. That is what this post is about today. I am not anti-gun, I never have been. I am, however, a mom, a sister, a daughter, a wife. I cannot shake what happened at Marjory Stoneman Douglas High School this week. We have a problem in this country that we continue to avoid. While others look to Congress, or the White House, or their local legislatures for change, I say the change begins with me. With you. With us. 

For those who don’t know my background, before my career in legal marketing I was a lobbyist. A gun control lobbyist. As in Handgun Control, Inc. and The Center to Prevent Gun Violence. I was a Republican, working for a Republican, trying to make a difference.

I was in the White House the day President Clinton signed The Brady Bill. I even have a personalized signed copy hanging in my office.

I was there when we got the news about Luby’s, Columbine, Waco, Ruby Ridge, 101 California. I stood alongside the California Attorney General in Sacramento as we pushed new legislation, gave testimony before the Senate and Assembly. I walked the halls in Sacramento with victims as we worked to enhance our state gun control laws.
Continue Reading Before I was a legal marketer, I was a gun control lobbyist

I’m back. Did I miss anything? Nothing was going on with me except life, work, college applications (for kid #1), the holidays, and now a bathroom remodel that has to get done before our annual Super Bowl Party.

But really what it came down to is that I haven’t found much to write about these days. Perhaps it’s the noise coming out of Washington and Hollywood, or maybe it’s because I have been too busy to put fingertips to keyboard. But then THIS story caught my eye in the LME:

Male Clients Disfavor Women Partners

When you read a headline like that, do you really need to click through to read it to know the answer? Can’t you just guess? It’s what it’s always about. Relationships.

From the article:

“People give business to friends,” says a former Big Law woman partner. “So, if a client is male—as most clients are—he will often give business to his frat brothers, law school roommates, golf partners, fellow club members, etc.” The only “fix,” she adds, “is to have women rise to more positions of power as clients.” (Women make up about 23 percent of chief legal officers in corporations, reports Acritas.)

I would add that, within the law firm, there is a network of relationships at play that limits the number of women and other diverse attorneys in senior partner positions for a multitude of reasons that have been discussed ad nauseam over the years. We get it.  And we’re still sucking at it.

The study’s author suggests that the solution is quotas, but that goes against my grain, so I have a better solution. And, since we’re in the legal industry, it has already been proposed, and there are THIRTY well-regarded firms on record doing it … so your firm  can do it too. 
Continue Reading Women, diversity, law firms, and why are we still having this conversation?