An interesting article in the latest Journal of Marketing is entitled The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability. You can read a copy of it here. To oversimplify, it cautions us against letting the spirit of competitiveness fuel our marketing messages, as too much may
The Legal Watercooler
a place where we can grab a cup of coffee and share in a little bit of industry chat | @heather_morse