I’ve been speaking with my friends in the legal industry, and there is a new sense of panic starting to set in.
In one of his most quoted moments of his career, Steve Martin, in The Jerk, shouted out in glee:
The new phone book’s here! The new phone book’s here! This is the kind of spontaneous publicity I need! My name in print! That really makes somebody! Things are going to start happening to
Continuing off last week’s discussion — do you market the lawyer or the firm? — I am in the “you have to do both” camp.
A discussion point on the Legal Watercooler is leadership. We have seen good leadership enhance a firm’s reputation, client base, and profits. Over the past several years, we have seen bad leadership, lead in part by greed or ignorance of business principles, result in the dissolution of several hundred-year old law firms across the country.
I heard through the grapevine that Liz Pava, Pillsbury CMO, has resigned from her position. Her last day is rumored to be May 30th. This resignation follows on the heels of the launch of the new Pillsbury corporate identity package (see earlier post of May 16). Rumor also reports that it was definitely her choice