Photo credit: Gina Rubel. #LMA15 In my spiritual community we talk about doing things “for fun and for free.” Apparently, doing for others brings back more reward than doing for yourself. The same is true in my professional association, The Legal Marketing Association. My first boss in legal marketing, Frank Moon, saw something in my non-profit, political, and event management experience that he thought would lateral in well to legal. And it has. He also threw me head first into LMA’s local chapter here in Los Angeles. I could plan a better event. I could bring better ideas to the table. And so my LMA “career” began, somewhere in 1997. Fast forward almost two decades, and I have done a couple tours of duty on my local board, served as my local chapter president, joined a national committee to get to know Merry Neitlich better, and became good friends with John Byrne as we worked on a Membership Dues Restructuring task-force together (where our recommendations were adopted … 10 years later, lol). At some point, Diane Hamlin encouraged me to run for the national board, but I didn’t make it (this was back when we had contested elections).  Nathalie Daum told me not to be discouraged and invited me to participate on a national committee and try again the next year. I did and I made it. I also made great friends with Jayne Navarre, and met all these LMA luminaries, who turned out to be legal marketers just like me. Continue Reading Do you have what it takes?

It’s Monday afternoon and I have finally cleared my e-mail, spoke to a partner, posted a session recap/guest blog post (with three more in the que), and realize I have not personally provided any major content about the Legal Marketing Association’s Annual conference last week, except for my Twitter feed. Looks like I’m skipping the gym today.

First of all, the LMA annual conference is exactly what Tim Corcoran, our president, described in his opening remarks: part educational & networking conference, part family reunion, part high school reunion. And we all know who the crazy uncle is. There are so many layers to the LMA annual conference, that when I look at the conference from each individual pair of eyes, I find that it only tells one side of the story. Family reunion: It was wonderful to see so many of my former colleagues from across my career in legal marketing. Kevin McMurdo from Perkins Coie, Ellen Musante and Corey Garver from my Pillsbury days. Not to mention all the current and former committee and task force members I have worked with throughout the years at both the local and international levels. High School reunion: Some of my closest and dearest friends I have met through LMA. While we are in constant contact via Facebook, getting to see one another live is beyond measure. We have actually started to form an “after prom” event so we can focus on our business and networking while at the conference, knowing we’ll have our personal social time once the conference ends. Scenes from an LMA Conference Education & networking: Really, there is no better place in the industry for marketing professionals to gather. We are a strange breed, and only in LMA are “competitors” so open and willing to share, help one another as we traverse this road, mentor one another, and on board new legal marketers.

One of my favorite slides, ever, from Matt Homann
One of my favorite slides, ever, from Matt Homann

This year I found the two most powerful sessions, for me, to be the first and the last I attended. Continue Reading Personally yours, from the Legal Marketing Association Annual Conference

Oh, those kids over at the Florida Bar Association are kicking it up again.

My friend (and guest blogger) Gail Lamarche just posted this link over on the Legal Marketing Association‘s member listserv, The Florida Bar Guidelines for Networking Sites (updated as of January 10, 2012).

Before we all start to panic, go read the actual guidelines.

As I have said many times, what you do IRL (in real life) needs to apply online, and that’s what I’m seeing here:

Florida is simply attempting to extend their (overly restrictive, in my opinion) current rules to the social platform.

However, I’m no lawyer, so this is not advice. Just the opinion from the marketing hack.

I think my colleague Igor Ilyinsky said it best, “Be careful who you friend – as they can report you to the (state) bar.”

In other words, you can do it, just don’t be a jerk, piss someone off, and get reported.

Seriously. When was the last time a corporate attorney was reported to the state bar for sending out an email?

So, yes, Virginia, you can have a Facebook page, and you don’t have to include a disclaimer:

Pages of individual lawyers on social networking sites that are used solely for social purposes, to maintain social contact with family and close friends, are not subject to the lawyer advertising rules.

Don’t spam people on LinkedIn:

Invitations sent directly from a social media site via instant messaging to a third party to view or link to the lawyer’s page on an unsolicited basis are solicitations in violation of Rule 4-7.4(a), unless the recipient is the lawyer’s current client, former client, relative, or is another lawyer. Any invitations to view the page sent via e-mail must comply with the direct e-mail rules if they are sent to persons who are not current clients, former clients, relatives, other lawyers, or persons who have requested information from the lawyer. Direct e-mail must comply with the general advertising regulations set forth in Rule 4-7.2 as well as additional requirements set forth in Rule 4-7.6(c). Information on complying with the direct e-mail rules is available in the Handbook on Lawyer Advertising and Solicitation and in the Direct E-Mail Quick Reference Checklist on the Florida Bar website.

Watch those testimonials:

Although lawyers are responsible for all content that the lawyers post on their own pages, a lawyer is not responsible for information posted on the lawyer’s page by a third party, unless the lawyer prompts the third party to post the information or the lawyer uses the third party to circumvent the lawyer advertising rules. If a third party posts information on the lawyer’s page about the lawyer’s services that does not comply with the lawyer advertising rules, the lawyer must remove the information from the lawyer’s page.

If they follow you on Twitter, they are signing up to receive what you send:

Lawyers who post information to Twitter whose postings are generally accessible are subject to the lawyer advertising regulations set forth in Rule 4-7.2 as above. A lawyer may post information via Twitter and may restrict access to the posts to the lawyer’s followers, who are persons who have specifically signed up to receive posts from that lawyer. If access to a lawyer’s Twitter postings is restricted to the followers of the particular lawyer, the information posted there is information at the request of a prospective client and is not subject to the lawyer advertising rules under Rule 4-7.1(h).

Keep it simple and you don’t have to report it:

Finally, the Standing Committee on Advertising is of the opinion that a page on a networking site is sufficiently similar to a website of a lawyer or law firm that pages on networking sites are not required to be filed with The Florida Bar for review.

And, in the words of Wendy L. Patrick, don’t engage in false or predatory friending. Use your manners, and common sense.

Now, I obviously cut and pasted information that I wanted to highlight from the Florida Bar Association. There’s more to read, so go read it, here.

As a marketing director, I do encourage every attorney to connect on LinkedIn with people they meet. You’ve MET them already. It’s okay.

If you speak at a conference, and they give you their business card, send a request to connect on LinkedIn (Jim, it was great meeting you at the ABC conference earlier this week. Next time you’re in L.A. make sure to give me a call. I’d love to grab a cup of coffee with you).

If you attend a conference, and hear great speakers, connect with them on LinkedIn (Mr. Smith. I heard you speak at the ABC conference this week and really enjoyed what you had to say on XYZ. I’d like to add you to my LinkedIn connections).

My marketing advice is simple: Conduct yourself online as you would in the real world. Be authentic. Be polite. Don’t spam. Don’t be a jerk. Don’t engage in predatory friending.

Image via Legal Juice.

Thank you to guest blogger  Gail Lamarche for recapping Lexblog’s webinar, Find Your Voice – Speak With a Purpose , featuring Faith Pincus.


Faith Pincus
Faith Pincus delivered part two in a series of public speaking webinars on behalf of Lexblog. You can read the highlights of the first webinar, Find Your Voice, Speak with a Purpose, here. In today’s webinar, Faith shared the best and easiest ways to organize your presentation, how to write catchy introductions and how to make your conclusions memorable. She began with several quotes which exemplify the power of language, including the famous quote from Martin Luther King “I have a dream.” That’s what a successful speech can do — statements made by speakers 50 years ago still have an impact today. In developing your speech, think of the “AMI” methodology = Audience (your speech is about them, not you); Message (develop the purpose of your speech and write it down); and, Image (it’s not just about how you look, but how you deliver). Five Steps to Organize Your Presentation

  1. Define the Purpose or Thesis. Write down what you are trying to accomplish and then say it out loud. If you need to take a breath while saying, it’s too long.
  2. Gather Supporting Materials. Use a variety of supporting materials that will help you explain the concept you are trying to teach or discuss. As you go through the materials, think about different ways you can illustrate your point. Why use supporting materials? It will help you connect with audience and will “humanize” your topic in a way your audience can absorb. Use facts, quotes, cases, statistics, interviews, articles, deposition testimony, even role playing. Stories are huge – humans relate to stories and are very helpful in communicating complex ideas.
  3. Determine Top Three Points. After you gather the supporting materials and have determined your purpose, look at it all and find the top three points only.  Why just three?  Research shows that people remember and absorb odd numbers.  All the information you gathered can be broken-down into those three points.
  4. Determine the Organizational Pattern. You can deliver your speech in several different ways, including chronological or sequential order, it depends on the topic. Lawyers often use a “problems/solutions” order or even a “compare/contrast” order taking one idea and comparing to the other.
  5. Create An Outline. Do NOT write your presentation out as a speech. Most people are not capable of reading a presentation word for word and then delivering it in conversation style with enough finesse to have impact. You are not the President of the United States with a teleprompter. Best practice is to create it in outline format, maybe even in full sentence format and practice out loud to see what works and what doesn’t. When you write it down, it may sound brilliant but when you start saying it out loud, you trip over it or some sentences or it may not make sense. As you practice and become more familiar with the presentation, reduce the full sentence outline to a key word outline.  The key word outline is meant as a prompt to remind you what you want to talk about. Ask if the outline accomplishes your purpose (Step 1).

Create Catchy Introductions The purpose of an introduction is to grab your audience’s attention, peak their curiosity and interest and connect with them. The introduction should clarify your purpose and preview your main points. Connect with the audience the entire time with good eye contact; it will boost your credibility. You only have a few moments to make a first impression and establish you are credible. Don’t fumble papers and NEVER read your introduction, in fact memorize it. Make sure it’s short – in fact five minutes or less is good. No one wants to listen to a 20-minute introduction.  It shouldn’t take that long to introduce your presentation and grab your audience’s attention. What goes in an introduction? Faith uses great quotes. You can also use statistics, anecdotes, stories, humor, rhetorical questions, “raise your hand if” questions.” Faith cautions that if you are going to use humor, make sure it’s funny, non-offensive and somehow related to your topic. Test the humor by running it by someone that doesn’t have to laugh at your jokes.  What doesn’t go into an introduction?  Statement like “thank you so much for having me speak today” and “what a great audience.” Develop Memorable Conclusions Conclusions should reinforce your image and message and include a call to action. People remember the first and last thing they hear so reinforce your message in your conclusion and leave on a strong note. What goes in a conclusion? Conclusions should not be any longer than your introduction. Summarize your three main points, take something from your introduction and make reference in your conclusion to bring your speech full circle. Never end with “okay, that’s it, we’re done” or ask “any questions?” Faith has a good suggestion to say “I have time for a couple questions and then I’m going to wrap it up.” That way you end with your note and message. Side note, make sure you do wrap it up in a timely manner and not continue on for another 20 minutes. How do you deliver a conclusion? The same way you do an introduction. Memorize it and deliver it with confidence and good eye-contact.

Audience Questions

Q. Is it best to take questions during your presentation or at the end? A. Faith said to do what works best for you there are no hard fast rules. If audience is big, you may want to wait until the end. Can you do so with getting sidetracked? You don’t want to answer so many questions that you ran out of time to finish your presentation. She suggested handing out 4 x 6 cards, have someone collect them and state that you will take time to answer questions throughout the day. Q. What can you do when a member of the audience is monopolizing your time with questions? A. Take back in control. The second the person takes a breath, interrupt and say that’s really interesting and you have a lot of great ideas. Validate what they are saying but ask them to write down their questions and see you on break. Then seek them out to answer them so as not to lose credibility. Q. What are some tips to overcoming fear and nerves? A. Faith suggested some great books:  Speaking Scared and Sounding Good by Peter Desberg and Overcoming Your Fear of Public Speaking – A Proven Method by Dr. Motley. Faith also suggested to be well prepared and practice a lot! Take your nervousness and harness the energy. Don’t let mental conversation in your head take control.

Thank you to guest blogger  Gail Lamarche for recapping Lexblog’s webinar, Find Your Voice – Speak With a Purpose , featuring Faith Pincus.


Once again Kevin O’Keefe offered LexBlog’s clients a great webinar on March 16 with Faith Pincus, a licensed attorney who trains lawyers (and others) nationally on how to enhance their speaking ability. Faith blogs at Speech Advice. Faith began her presentation by quoting Thomas Edison,

Opportunities are missed because they are dressed in overalls and look like work.

Speaking engagements are work, but they are also excellent opportunities which allow you to shine as an expert in your field.  So how can you get speaking engagements? Think of Your Audience To whom do you want to speak? Typically, for lawyers, the audience can be broken down to three categories:

  1. attorneys that can refer clients to you;
  2. attorneys that can hire you directly; and,
  3. attorneys that can bring you on as a consultant;

Then, reach out to groups or associations that can refer business to you. Perhaps it’s a Realtor or builders association. Also check your local chamber of commerce websites for clubs, don’t forget the public can hire you directly too! Faith gave an example of trust and estate attorney she worked with, he found great success speaking to local church groups. Think outside the box! Who To Approach Once you determine your audience, do your research. Find out who handles the guest speakers for that organization and research the person who you will be “pitching”. Check social media avenues to see if you’re connected to them in some degree on LinkedIn. If you have a connection in common, reach out for a referral. Having a personal connection by someone who can attest recommend you is better than a cold call. After all, it’s all about relationships. How To Ask – Back to Basics If you can’t go that route through a connection, e-mail (or make a good ole fashioned phone call) and offer to speak for their group…nicely! Faith cautioned not to be arrogant by saying “you are the king or queen” of “x.” Offer to speak in a friendly, causal, but professional manner. There is nothing wrong with asking people for speaking engagements. The answer is always no if you don’t ask. If there’s a specific venue or program, ask to speak – especially if you are speaking for free. If you want to speak for a fee, that’s a whole different ball game. Be sure to include your background and qualifications, let them know why you are an expert in your niche. Also mention any honors or recognitions you earned (top 100 lawyers, 40 under 40, etc.). If you have an audio clip, presentation outline, newsletter or blog post, offer it to the conference organizer. Make Speaking Engagements Worthwhile If you are going to make the effort to speak, do a good job by meeting the needs of your audience. Faith recommends to show up at least a half hour early to meet your audience.  Ask them why they are there and what they wanted to learn. That way you can tailor your presentation on the fly and, as a bonus, you have that one-on-one connection. Faith also shared the “don’t” list:

  • Don’t show up 15 minutes before and just stare at your notes. Use this opportunity as much as you can to network. You already known as the expert. And have a better chance of getting referrals.
  • Don’t wait until the night before to prepare. Practice, practice, practice.
  • Don’ read, work from an outline. Get a DVD on public speaking, go to Toastmasters and check out Six Minutes blog, do everything you can to improve.
  • Don’t put up a whole bunch of text on slides and just read off them. PowerPoint is meant as a visual aid. Prepare an outline, review it and mark where will slides enhance what your message. Then find images, perhaps even create custom cartoons. Need inspiration? Prepare a leave-behind with the information.


  • Use your blog pre and post event. Check out Class Action Countermeasurers. It lists topics on blogs with links to the presentations, speakers and organizations. Include your speaking engagements on your firm bio.
  • Repurpose your presentation. Use it as a blog topic or article in a newsletter. Plan ahead and ask if you can get an audio copy of the event. If you can’t, there are recording devices that can attach to a lavaliere. Hire a professional audio editor (at anywhere from $40-$100/hour) to get nuggets to post on your blog and website. The audio editor can make a nice introduction and cut out the “um’s and ah’s.” When you have a good video opportunity, use it.
  • If you get evaluations from where you speak, hang on to them for next time you want to speak. Get testimonials and get audio sample to pitch to other organizations.
  • Use social media. Post your presentation on Slideshare, an excellent resource for research and a plug-in application on LinkedIn. Speaking of LinkedIn, do you lawyers know that LinkedIn has surpassed Martindale Hubbell in lawyer profiles?
  • There’s also TripIt which allows your connections to see where you are going and when you are speaking.
  • Write a blog post before the event: hey I’m going, hope to see you there; here’s my email, reach out to me. A perfect example, is our Legal Marketing friend, Nancy Myrland. While there, do a short blog post on what you have seen, observed and learned. When you return from the conference, highlight hot discussions and share with your audience.

Recommended Reading:

  1. Swim with the Sharks Without Being Eaten Alive
  2. Slide:Ology

Q&A Kevin shared the following audience questions:

  • Q:  How do lawyers let people know what they do when they are speaking in front of a large audience? A:  Faith, Present in a thoughtful manner. Include short war stories and mention in the course of your presentation how you help your clients. Also prepare a leave-behind and include a checklist that is valuable, something your audience needs to refer to over and over again. Get that top of mind awareness.
  • Q:  Toastmasters, yay or nay? A:  Faith, Yay. Toastmasters is an excellent organization for people to get over the fear of public speaking and nervousness. The program is designed to allow you to practice over and over again in a non-pressured environment. The audience is just like – not trained public speakers that need help. Of course, you can also hire speaking coaches, like Faith.
  • Q:  What can you do with all those videos from previous presentations? A:   Faith, Hire professional video editors (typical hourly rate $60-$70/hour). Split up the video in two minute segments with great sound bites and post on YouTube, your website and blog. The video editor should be able to do a nice phase in and phase out and don’t forget to add a byline.
  • Q:  What can I do if I don’t have any video presentations? A:   Faith:  Go to an A/V recording studio and do a 5 or 10 minute presentation. A:  Kevin:  Bloggers have power to get speaking engagements. In fact, Kevin’s speaking engagements grew tremendously after he started blogging. He recommends: 
    • following blogs and publications distributed by organizations that invite people to speak via RSS feeds (or your Google Reader);
    • follow them on Twitter
    • reach out and connect with then on LinkedIn
    • get to know conference coordinators, become their confidant and someone they can trust
    • use your blog tools; share word of events on your blog; set up a speaking engagements or presentations topic that’s easy to find

    Two main take-aways:  do your research to get a speaking engagement and once you do, don’t waste the opportunity.

Thank you to guest blogger  Gail Lamarche for recapping today’s Lexblog webinar, Making — Not Finding — Time for Client Development, featuring Kevin O’Keefe and Cordell Parvin.


With 36 years of law practice behind him, Cordell Parvin now coaches attorneys in all aspects of legal marketing, client development and blogs at When he just started his career as a young construction lawyer, his peers mocked him when he wanted to have a national practice from Roanoke, VA.  That is until the Secretary of Transportation for the State of Washington called him when the bridge collapsed. How did that call happen?  It was from writing articles and being known for a construction litigation law niche practice.  Cordell shared his best practices and tips during the webinar which was recorded and can be found here (UPDATED LINK).

  • 500 hours.  That is how many non-billable hours a lawyer should spend on client development per year or 20-30 per month.
  • Have a plan in place for not only non-billable time but personal time as well.  Review the plan every 90 days.  Plans should include:
    • Time for client development
    • Organizations to join
    • Networking events
    • Articles
    • Blog posts
    • Pro bono activities
  • Feeling overwhelmed with billable work, personal responsibilities and marketing?  Set priorities.  Start a journal.  Document your non-billable time and you will be able to figure out what worked and what didn’t.
  • Split your development time in two categories:  one for reputation building (writing and speaking); and one for relationship building (getting out and meeting people).
  • Tips for young lawyers:
    • spend time your first few years developing your skills to become a great lawyer
    • learn about your clients
    • learn people and communication skills
    • read books
    • attend seminars
  • Write articles:
    • Not sure what to write about?  What questions are your clients asking?  Take the memorandum of law and turn it into an article or blog post.  Every matter you work on can take a wider angle.
    • Create how-to guides for contracts, design builds.  Post the e-books on your website so clients can download.  Take what you learn and re-use it.  Provide valuable information to your audience and raise visibility and credibility.
    • Review the Encyclopedia of Associations for your state.  Every association has newsletters or publications.
  • Develop a niche practice, be focused.  How?  What are you passionate about?  Used great examples of lawyers who stepped outside the box, developed a niche practice and moved full steam ahead.  Staci Riordan incorporates blogging, Facebook and Twitter for the fashion law blog.  Alison Rowe with her Equine Law Blog and Kevin O’Neill started a weekly podcast Capital Thinking.

Cordell and Kevin also shared some great blogging tips:

The Legal Marketing Association‘s (#LMA10) annual conference is over. Moving on to #LMA11 … Orlando, April 4-6. In fact, I’m off this morning to the #LMA11 conference planning committee kick-off meeting. First off, this isn’t a conference recap post. I just want to share a bit about my overall experience from this year’s conference before moving on. If you’re interested in reading the transcript of the conference, you can read it here. Social media made my conference. I was part of a community within a community via Twitter. In 140 characters or less, I was connecting with people I really didn’t know too well. We were having a “conference within a conference” and we were growing as the hours went by. The absolutely incredible part is that the Twitter community wasn’t limited to those in Denver, people were joining in from their desktops across cyberspace. By inviting others to join the LMA Tweeters, individuals from across the country (and Canada) self-identified themselves and were starting to connect before getting on that airplane. At the conference, we were able to easily connect, meet and continue our conversations off line. I think this story about Laura Gutierrez speaks volumes to the value of social media and social networking:

Laura popped up on my radar at the beginning of the week. She was joining the LMA Tweeters and sent me her schedule. She arrived in Denver on Tuesday night and tweeted to see if anyone was going to dinner. She immediately hooked up with Nancy Myrland and Gail Lamarche. Not too shabby company, if you ask me. By Wednesday Laura was tweeting away, and I got to meet her face-to-face on Thursday. Big hugs were exchanged, because we were truly excited to FINALLY meet (mind you, it had only been a couple days since we “met” on Twitter). Laura’s been a legal marketer for three years in Minneapolis. This was her first LMA conference. Through social networking, she was able to identify a group of people to meet upon her arrival at the conference. By joining in on our conversations, she was able to establish a relationship with us, prior to meeting us. Laura joined a group of us for a dinner Thursday night which included Gina Rubel, Adrian Lurssen (better known as JDTwitt), Jayne Navarre, Aviva Cuyler, Rebecca Wissler, Lindsay Griffiths. Not a bad crowd to hang with, plus the meal was one of the best I have ever had. By Friday afternoon, Laura was hanging with us after the conference in the hotel lounge. Our group had now expanded to Tim Corcoran, 2010 conference co-chair David Freeman stopped by, Adam Severson – 2011 conference co-chair, Nancy Myrland, Ross Fishman and several others who came and went as they waited to leave to catch their planes home.

Why am I so inspired by this story?? Because I remember being new in my legal marketing career and seeing so many movers and shakers running about and feeling insecure and awkward, and on the outside looking in. I remember walking into rooms, not really knowing anyone, wondering how to break into conversations without feeling like an interloper. Everyone seemed to know each other and were so friendly, with each other. How was I going to tap into that? Before social media, it took a lot more work and effort to meet people. I got involved in LMA at the national level because Merry Neitlich was looking for volunteers for the Education Committee. We were asked to make an 18-month commitment and it was on those monthly conference calls I began to get to know other members of our community … slowly. It took me YEARS to build my presence in LMA. In fact, I was still blown away that Roberta Montafia knew me by name THIS YEAR!!! I keep feeling like I have to introduce myself to her and other LMA-lifers. I am so excited for our newest members, like Laura, who are able to tap into a resource of people so quickly. We, of course, have already volunteered her for a committee …

Track Session Time LMA Tweeters
General Session Quick Start 9:00 – 5:00 @gaillamarche




General Session Masterminds 9:00 – 5:00 @meganmckeon


For the past week I have been pulling together the names and schedules for those planning to Tweet at the Legal Marketing Association‘s Annual Conference beginning this Wednesday in Denver. So, let me introduce you to the LMA Tweeters (I’ll post the schedule in a separate post):

Rustin Brown @WechslerRoss Wechsler helps financial and professional firms build brands, communicate ideas, interact with clients and sell their services.
Chris Fritsch @crmsuccess Chris Fritsch helps law firm Clients be successful and get value from CRM and BD technology
Lindsay Griffith @lindsaygriffith Marketer and Events Planner Extraodinaire for International Lawyers Network; photographer; officially a runner, big military supporter and huge NJ Devils fan!
Kate Haueisen @kateh32 Business development and marketing expert for the legal and financial worlds.
Jon Holden @Holdencalgary MarCom Supervisor at Canadian Law Firm
Gail Lamarche @gaillamarche Marketing Director at Henderson Franklin law firm; seminar/event planner; social media fan; loyal Red Sox & Celtics fan
Rachael Loper @rachaelDC Legal Marketing CMO.
Adrian Lurssen @jdtwitt JD Supra. Ex Yahoo! Writer. Editor. Poet. All-around word guy.
Megan McKeon @meganmckeon Legal marketer for an IP firm, working on my MBA after finishing my JD.
Heather Milligan @heathermilligan Legal marketer, mom, girl scout leader, 80s music chick, GF to Sports dude, Go Dodgers!! Tired.
Nancy Myrland @nancymyrland Social Media Consultant, Speaker & Trainer; Professional Marketing Advisor. I help firms strengthen relationships with clients using Strategic Social Media.
Jayne Navarre @jaynenavarre Web marketing strategy, communications, and biz dev for legal industry. http://
Kate Scoptur @katescoptur In-house marketer for a Madison, WI law firm. love coffee, Bucky, new hobbies & reading.
Nat Slavin @natslavin Client Feedback/Client Programs for law/prof service firms; Ex-editor/publisher. Fan of Big Ideas, music, books, food and gadgets.
Chris Whitmore @Chris_whitmore Competitive Intelligence, CRM, change management, legal marketing, Lost Fan.
Rebecca Wissler @rebeccawissler Legal Marketing Communications pro with my thumb on the pulse and an insatiable appetite for PR/social media/eating.


Jenn Bullett @HubbardOne Hubbard One is the leading provider of marketing, business development and information technology for law firms.
Mark Beese @mbeese Leadership, Biz Dev and Marketing Consultant that works with lawyers and other professionals.
Laura Gutierrez. @lalaland999 @duetsblog Creative mind: Reader, writer, editor. Computer geek. Life-long learner. Random. Wine snob. Law firm communications markerter. Big smile
Karen Cariello @karencariello B2B marketer in legal/tech who’s always looking for a good conversation on strategies/tactics of growing successful B2B businesses!
Alli Gerkman @gerkmana I try to make continuing legal education better. I also follow politics.
Jeffrey Morgan @jeffreymorganCA I work with law firms, professional service organizations and publishers throughout the world on their marketing, branding and business development efforts.

You can either follow everyone at #LMA10, or follow an individual or two to cut down the chatter. In addition, here’s my list of those attending #LMA10. While many of these folks will be on Twitter, they might not necessarily being tweeting sessions. If you would like your name added to either list, please feel free to send me a DM. See you in Denver.