2016 will be an election studied for decades to come. Professors, politicians, pollsters, statisticians, the media, Main Street, and Wall Street will try and make sense of it all. How did everyone (except the LA Times poll) get it wrong? From Dan Schnur this morning, his tip for us all:

I suggest we bring the lessons of #Election2016 back to the law firm: How often are we ignoring the voice of the client? The voice of the differing generations? The voice of the non-equity partners, or the rising associates? The working mothers (and fathers)? Not to mention the staff?

Rarely does a client fire a law firm. They just stop giving you new matters.

Take a look at your client originations. Are they stagnant? Have the new matters slowed down? When’s the last time you had lunch to see how your client is doing? What’s new in their world? Their industry?

Here’s a freebie for you. Go to lunch and be prepared to ask the following: Continue Reading Lessons for lawyers and legal marketers from #Election2016