I cannot believe that it’s been a week since I attended the CMO Summit at the Legal Marketing Association’s annual conference featuring Leonardo Inghilleri. Leadership can’t be taught in five hours, you need five days or more to take a deep dive. That said, what a great program. It’s an unspoken rule to not live-tweet the CMO Summit, so I did not, but I’d like to touch on a few things.
My first take-away, for LMA, is that this is a great opportunity for us to create a new online education program for our current and future leaders. Leadership is lacking in law firms, law firm marketing departments, and everything we touch. There is a void. There is a need. Fill it. (Is that direct enough??)
My second take-away is that leaders cannot lead if they don’t know where they are going. Even if you have an idea of where you are going, how are you going to get there without a guiding, moral compass?
Your compass is your personal mission statement. You have one, right? If not, I cannot underestimate the value of having one. If you don’t have one, you’re probably wondering, “What the hell is that, and how do you create one?” Continue Reading Leadership isn’t just for CMOs – Thoughts from #LMA16