It used to be that the worst things that could happen to a premium practice was for it to become commoditized. During the course of my nearly 20 years in legal marketing, I have seen in time and again.
Now the worst thing that can happen is disruptive technology. And when it happens, it happens overnight with the drop of a press release.
First came LegalZoom, now comes COIN.
Financial services attorneys (oh, hell, all attorneys) need to be shaking in their boots from this headline: Continue Reading Another premium legal practice bites the dust