There are approximately 1.4 million licensed lawyers in the United States versus 250 million adults. As a legal marketer I am often called upon to edit lawyered-authored materials for a non-lawyer audience and mediums other than legal briefs. In other words, for the other 248.6 million adults. Needless to say, the editing process can become a very sensitive conversations between lawyer and marketer.
At a prior firm, I got into a very heated conversation with a partner as to why his 50 to 100-word paragraphs did not translate well into a blog post. I tried to explain that online “walls of text” were difficult to read, and he needed to limit himself to one to two sentences per “paragraph.” He refused to budge and it really impacted our relationship.
Another partner and I got into the whole “period-space” versus “period-space-space” controversy a couple years ago. After some heated debate (yelling) in the hallway, I went and sourced it for him. While he didn’t like it, he agreed and period-space became the rule of grammar in our firm’s marketing materials (see Oh, Brother. The Period Space v. Space Space debate. Again.). Continue Reading A Tale of Three Style-Guides