The Legal Marketing Association‘s annual conference is just around the corner. I’ve got my flight, my hotel, my conference registration, and my custom badge ribbons ready to go. But before we all head out, there are a few things we should all be doing to prepare so that we make the most of the
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It’s Electrifyin’!
Well, they listened. Last week I encouraged LMA members to not leave their passion behind, and so far, they haven’t disappointed. To quote Danny Zuko: “It’s electrifyin’!” The conference is packed. We’re at about 1200 registrants. The venue is beautiful, and the layout is conducive to getting to the sessions, networking. We even have…
Don’t forget to bring your passion to LMA’s Annual Conference
I know. I haven’t been blogging. I’ve been really busy and I am trying to clear my plate at work, at home, with the Girl Scout troop so I can really enjoy my time at the Legal Marketing Association’s annual conference, in Las Vegas!!
I’m starting to go over the conference schedule, and one…
I broke out of legal marketing, and it feels GREAT!!
I broke out of my legal marketing industry bubble this week and have been attending the Chief Marketing Officer Institute in Vegas. For fun and comfort, I dragged along Adam Stock and Jonathan Fitzgarrald.
The CMO Institute has been a small and intimate, yet high-level and well-crafted event.…
Making the most of your conference attendance
As I make the rounds of speaking to my partners about their 2013 plans the topic of “What conferences and industry events are you looking at attending?” will definitely be a key point of conversation. Once I get their list, I’ll follow up with, “Have you attended this event in the past?” And then, “Can…
The First Rule of Legal Marketing
TRUST. If you ask me, the first rule of our profession is trust.
Without trust we cannot do much in our firms. Without trust we cannot learn and share with one another. Without trust we cannot mentor, or be mentored, by the incredible leaders of our profession, who are still around. Which says a lot…
“God welcomed his newest angel at 4:35 a.m.”
I woke up this morning to the sad news that my friend Nancy Myrland‘s dear mother had passed away:
God welcomed his newest angel at 4:35 a.m. He couldn’t have given me a better mother. I will miss her dearly.
That’s the message Nancy posted publicly on…
Politics, Social Networking and Business Development DON’T MIX
I can’t believe I have to say this again: Politics, social networking and business development DON’T MIX!! Never. Ever. Ever. I don’t care if you’re talking about saving puppies and unicorns, I caution you to self-edit what you say on Facebook, Twitter, or even on locked-down message boards. Why? According to the…
Build a Rapport With Your Clients
I’ve been touting the idea that, when all things being equal, clients hire attorneys that they know, like and trust, for quite a while now.
Numerous surveys and studies tell us that clients hire lawyers (not law firms) and they hire lawyers they know, like and trust. Well, there it is! Marketing legal services
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You’re back from LMA (or any conference) now what?
I just walked back into my office after spending four days at the Legal Marketing Association‘s annual conference where I spoke on panel, organized the LMA Tweeters, and have volunteered for the 2011 conference advisory committee. I returned to my office this morning to find hundreds of emails that need to be …