As I wrote about the other day, the Board of the Legal Marketing Association has voted to “sunset” three awards and recognition programs: Hall of Fame, Your Honor Awards, and Rising Star. Our website highlights these programs under the banner of “Celebrate.”
So my questions to the LMA Board are these:
- Why is it no longer part of the mission or strategy of LMA to “celebrate” our members and our achievements?
- When was this decision made, and why were key stake holders not consulted or informed, including the committee chairs, regional and local presidents in advance? Only the HOFers were informed the evening before the member announcement.
- What research has been done to support the decision?
- Why is this taking place immediately?
- Why no opportunity for members to weigh in?
- Do you consider your process a best practice that legal marketers should emulate in their firms and companies?
Between my various in-boxes and the number of hits to my website and LinkedIn posts, not to mention the several threads in the LME Group on Facebook, this is a topic that LMA members care about and we deserve answers. I have received dozens of requests to join LME since yesterday morning (please send me your Facebook email address with your request). This is not going to go away.
What I want to know next is this: Where are the official voices?